We were doing outreach along Harwood Ave in Ajax last week. Busy strip, good businesses. I pulled out my phone and searched for one of them while standing right in front of their door. Took three tries to find the right listing. Outdated hours. No reviews. A phone number that rang out. They had customers walking past them every day who searched and moved on before ever calling.

That moment stuck with me. Here was a business with foot traffic, with people literally at their door, losing potential customers to something as simple as an unanswered phone. Local business phone calls are often the last step between someone finding you and someone booking with you. When that step breaks, the customer disappears without a trace.